Amplify is a music discovery and social app that bridges the gap between listeners and the live music scene. Whether you're into underground gigs, indie festivals, or arena tours, Amplify curates personalized recommendations based on your taste. Through interactive features like playlist sharing, real-time event maps, and a feed of your friends' listening habits, Amplify makes it easy to find shows, share songs, and build genuine connections over music.
Amplifest is the official music festival of the Amplify app, a curated, multi-day experience spotlighting emerging artists, genre-blending performances, and some classic favorites. Designed with the Amplify ethos in mind, Amplifest creates a space where fans and artists connect on a deeper level. Interactive zones, pop-up sets, and app-integrated meetups make Amplifest more than a festival, it's a living extension of the Amplify community.
Think of it as your favorite playlist brought to life, with stages.
User experience was central to Amplify's development. I prioritized intuitive navigation, personalized feeds, and real-time discovery to ensure users feel immersed in their music journey without friction. The app also includes community-driven elements such as a user concert feed and in-app messaging to enhance both social interaction and user retention.
Amplify's visual identity reflects the electric energy of live music culture. I chose very bright, saturated colors to capture the vibrancy and spontaneity of discovering music in the wild. The typographic logo is bold and rhythmic, designed with an underlying sense of movement. The burst-like graphic symbolizes sound waves, energy, and the ripple effect music has on communities. The burst element appears across touchpoints, from app loading screens to festival wristbands, tying the ecosystem together.
