While redesigning Flora's Italian Olives, I focused on crafting a design that would make the brand more memorable and visually striking on the grocery store shelves. To achieve this, I introduced a vibrant and playful color palette that captures attention while maintaining a sense of authenticity. The centerpiece of the redesign is a custom character, brought to life through an engaging illustrative style that adds personality and charm. These elements work together to ensure Flora stands out in a competitive market, appealing to both loyal customers and new audiences.
