Penelope's Pasta is a vibrant, build-your-own pasta restaurant that brings together fresh ingredients, bold flavors, and a fun, customizable dining experience. Inspired by the convenience of fast-casual dining, Penelope's offers a wide array of pasta shapes, homemade sauces, and unique toppings for guests to create their perfect bowl. Penelope's is more than just a meal, it's a celebration of creativity, community, and wholesome, flavorful food made just for you.
the Process
I went through a lot of name ideas before I finally landed on Penelope’s Pasta, inspired by my dog, Penelope. It just felt right—a name that brought a bit of home and warmth to the brand. From there, everything clicked, and I could start designing an identity that felt genuine and inviting.
After experimenting with a range of logo concepts for Penelope’s Pasta, I wanted something that felt both playful and timeless, just like the name. I explored various fonts, symbols, and colors, aiming to capture a blend of warmth and quality. Ultimately, I chose a clean yet inviting design that conveyed the homemade feel of the brand. The final logo reflects the brand’s approachable personality while maintaining a sense of simplicity, making it memorable and versatile.
The Brand
Style Exploration
Deliverables
Web Design
