Since November 2025, I've grown with Snarky Tea from a freelance graphic designer to a full-time Graphic Designer & Content/Marketing Assistant, taking on a more integrated role across creative and strategy. I design and execute cohesive campaigns for monthly drops and seasonal launches, developing assets across email, social, paid ads, print collateral, and web while ensuring every touchpoint reflects the brand's bold, witty voice. This role has expanded my ability to think holistically, move fluidly between design and messaging, and create work that not only looks polished but also drives engagement and sales.
May 2026
For May, I created a nostalgic, playfully retro campaign that tapped into the imagery and tone of childhood. Inspired by elements like whimsical color palettes and throwback motifs, I designed a cohesive range of assets across both digital and print, including email, social, web, and in-package materials. This month also introduced two experience driven additions, a custom sticker sheet designed as a collectible, joy-filled touchpoint, and a launch themed paper fortune teller that added an interactive, nostalgic element to the campaign. These pieces helped extend the brand beyond traditional marketing materials, creating moments of surprise and delight for customers.
April 2026
For April, I developed a playful Kentucky Derby inspired campaign that brought a fresh, spirited energy to Snarky Tea's monthly launch. Drawing from classic derby motifs, like bold typography, racing iconography, and preppy, Southern inspired details, I created a cohesive set of assets across both digital and print. This campaign allowed me to lean into storytelling through design, translating a themed concept into a fully realized brand experience across every touchpoint.
March 2026
March brought a fresh shift in tone for Snarky Tea, featuring both a bright Spring Launch and a playful St. Patrick's Day drop, each with its own distinct aesthetic direction. To support both moments, I designed a full range of monthly assets, including multiple iterations of the sendout sticker, vibe card, zine, and mixology cards, adapting layouts and visual elements to fit each campaign. The Spring Launch leaned into clean, uplifting seasonal visuals, while the St. Patrick's Day content incorporated bolder, festive touches and themed details.
Spring Launch:
St. Patrick's Day Launch:
February 2026
February embraced a cozy "winter desserts" theme, inspired by nostalgic treats and warm seasonal flavors. For this month, I created several iterations of the monthly sendout sticker, vibe card, zine, and mixology cards. These pieces incorporated dessert-inspired motifs, winter tones, and whimsical accents. February also marked my first month working full-time with Snarky Tea!
January 2026
January kicked off the Valentine's season with a retro, groovy aesthetic. This month's deliverables included Snarky Tea's monthly mixology cards for both the Cold Brew Club and Valentine's launch mixology, which feature themed recipes. These cards follow a consistent monthly template, with some flair from the monthly theme and recipes. These cards pair the groovy visual language of the month with functional, easy-to-read formatting, balancing style and clarity while expanding the brand's seasonal personality.
Evergreen Social Content
In addition to monthly campaigns, I design ongoing social and paid media assets that support day-to-day marketing efforts, promotions, and brand engagement.
