Since November 2025, I've grown with Snarky Tea from a freelance graphic designer to a full-time Graphic Designer & Content/Marketing Assistant, taking on a more integrated role across creative and strategy. I design and execute cohesive campaigns for monthly drops and seasonal launches, developing assets across email, social, paid ads, print collateral, and web while ensuring every touchpoint reflects the brand's bold, witty voice. This role has expanded my ability to think holistically, move fluidly between design and messaging, and create work that not only looks polished but also drives engagement and sales.
March 2026
March brought a fresh shift in tone for Snarky Tea, featuring both a bright Spring Launch and a playful St. Patrick's Day drop, each with its own distinct aesthetic direction. To support both moments, I designed a full range of monthly assets, including multiple iterations of the sendout sticker, vibe card, zine, and mixology cards, adapting layouts and visual elements to fit each campaign. The Spring Launch leaned into clean, uplifting seasonal visuals, while the St. Patrick's Day content incorporated bolder, festive touches and themed details.
Spring Launch:
St. Patrick's Day Launch:
February 2026
February embraced a cozy "winter desserts" theme, inspired by nostalgic treats and warm seasonal flavors. For this month, I created several iterations of the monthly sendout sticker, vibe card, zine, and mixology cards. These pieces incorporated dessert-inspired motifs, winter tones, and whimsical accents. February also marked my first month working full-time with Snarky Tea!
January 2026
January kicked off the Valentine's season with a retro, groovy aesthetic. This month's deliverables included Snarky Tea's monthly mixology cards for both the Cold Brew Club and Valentine's launch mixology, which feature themed recipes. These cards follow a consistent monthly template, with some flair from the monthly theme and recipes. These cards pair the groovy visual language of the month with functional, easy-to-read formatting, balancing style and clarity while expanding the brand's seasonal personality.
December 2025
December's theme blended bold Black Friday + Cyber Monday energy with a festive twist. This month includes a variety of promotional web banners, social media posts, and a playful holiday bingo board to be sent to Snarky Tea's loyal Snark Squad Facebook group. These assets carried a consistent holiday color palette and clean layouts tailored to drive seasonal engagement and end-of-year sales.
