The Mug Club is a candle and café concept that blends sustainability with community. Each candle is hand-poured into vintage-style ceramic mugs that can be reused after the candle burns out. Customers are invited to return their empty mugs for a discount on their next candle or a free drink, fostering a circular, eco-friendly experience. With a warm, playful identity, The Mug Club encourages people to slow down, savor the moment, and become part of a community that values both creativity and connection.
With this brand, I wanted to create a sense of nostalgia and warmth that draws customers in with its vintage charm. I chose a jewel-toned color palette to evoke the timeless appeal of retro aesthetics. These colors not only suggest a cozy and inviting atmosphere but also reflect the vintage vibe I envisioned for the café.
To enhance the vintage and nostalgic atmosphere of The Mug Club, I incorporated a heavy use of illustrations throughout the branding. By using hand-drawn elements, I aimed to infuse a more personal, artisanal touch to the design. The illustrations serve as a nod to the handmade qualities often found in vintage items, evoking a sense of care and attention to detail that feels both welcoming and genuine.
